Paradise Therapeutic massage Downtown Portland guarantees a rejuvenating escape amidst the bustling metropolis. Expertise a haven of tranquility, expertly crafted massages, and a really distinctive consumer expertise. From the second you step inside, you will be enveloped in an environment designed to appease and encourage. Uncover the proper mix of leisure and rejuvenation tailor-made for the discerning downtown Portland resident.
This complete information delves into Paradise Therapeutic massage Downtown Portland, analyzing its choices, aggressive panorama, advertising and marketing methods, and future progress potential. We’ll discover all the things from the particular therapeutic massage sorts and pricing to the ambiance and site, offering a deep dive into the small print of this in style downtown vacation spot.
Overview of Paradise Therapeutic massage Downtown Portland
Paradise Therapeutic massage Downtown Portland provides a complicated and splendid expertise for these looking for leisure and rejuvenation. Its prime location and popularity for high quality service contribute to its enchantment inside the aggressive Portland therapeutic massage market. The institution goals to supply a novel environment that blends tranquility with skilled experience.This therapeutic massage parlor differentiates itself by way of its curated atmosphere and expert practitioners.
It prioritizes buyer consolation and satisfaction, evidenced by its concentrate on personalised service and a various vary of therapeutic massage strategies. Understanding the goal demographic and tailoring companies accordingly is essential to success within the highly-saturated Portland spa business.
Key Options and Companies
Paradise Therapeutic massage’s choices prolong past conventional massages. They doubtless incorporate a variety of companies to cater to various wants and preferences. This encompasses numerous modalities, from deep tissue to aromatherapy massages. The parlor’s complete method positions it to draw a broad spectrum of shoppers looking for leisure, stress aid, and wellness enhancement.
Historical past and Background
Details about the particular historical past of Paradise Therapeutic massage Downtown Portland will not be available in public sources. Such particulars are sometimes thought-about proprietary and never usually publicized.
Ambiance and Ambiance
The ambiance of Paradise Therapeutic massage Downtown Portland is probably going designed to be serene and conducive to leisure. This would possibly contain delicate lighting, calming music, and cozy furnishings. The institution’s décor and environment contribute considerably to the general buyer expertise, doubtlessly influencing the perceived worth and high quality of the companies.
Therapeutic massage Sorts Provided, Paradise Therapeutic massage Downtown Portland
The therapeutic massage sorts provided at Paradise Therapeutic massage doubtless embody quite a lot of modalities, catering to a variety of consumer wants. This might vary from conventional Swedish massages to extra specialised strategies reminiscent of deep tissue, sports activities therapeutic massage, and aromatherapy massages.
Goal Buyer Demographic
The goal demographic for Paradise Therapeutic massage Downtown Portland doubtless encompasses a variety of people looking for leisure and wellness companies. This may increasingly embody professionals within the downtown space, people looking for stress aid, and people searching for an opulent spa expertise. Potential shoppers might embody individuals from totally different professions, earnings ranges, and age teams.
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Pricing Construction
The pricing construction at Paradise Therapeutic massage Downtown Portland doubtless displays the companies provided and the institution’s market place. Pricing is commonly based mostly on components reminiscent of therapeutic massage period, sort of therapeutic massage, and any further companies included. An in depth breakdown of costs for various therapeutic massage sorts will be essential for potential shoppers to guage the worth proposition. A transparent and accessible pricing construction on the institution’s web site or by way of available supplies can entice potential prospects.
Competitor Evaluation
The downtown Portland therapeutic massage market is a aggressive panorama, with a number of established parlors vying for clientele. Understanding the strengths and weaknesses of opponents is essential for Paradise Therapeutic massage to place itself successfully and entice prospects. A radical evaluation of the aggressive atmosphere permits for strategic planning to maximise market share.Analyzing opponents helps determine gaps out there and alternatives for Paradise Therapeutic massage to distinguish itself.
This contains evaluating their service choices, pricing methods, and advertising and marketing approaches to pinpoint areas the place Paradise Therapeutic massage can excel. In the end, understanding the aggressive panorama supplies a transparent path for Paradise Therapeutic massage to ascertain a robust presence and obtain its enterprise aims.
Aggressive Panorama Overview
The downtown Portland therapeutic massage market is characterised by a mixture of established and newer parlors, every catering to particular buyer preferences. Direct opponents embody a number of well-known therapeutic massage institutions situated inside a detailed proximity to Paradise Therapeutic massage. Their companies, pricing fashions, and customer support philosophies are key components to investigate for market positioning.
Aggressive Strengths and Weaknesses
Understanding the strengths and weaknesses of opponents is significant for creating a profitable technique. Some opponents might supply a variety of therapeutic massage sorts, attracting a broad buyer base. Others might concentrate on specialised strategies, like deep tissue or sports activities therapeutic massage, interesting to area of interest markets. Pricing methods differ, with some opponents providing aggressive charges and others emphasizing premium companies.
The situation and accessibility of every parlor are essential components.
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Distinctive Promoting Propositions (USPs)
Paradise Therapeutic massage should spotlight its distinctive promoting propositions (USPs) to face out out there. This might contain a particular concentrate on a novel sort of therapeutic massage, an unique or superior service bundle, or a devoted customer support method. Clear articulation of the USPs will support in attracting prospects who worth the particular options Paradise Therapeutic massage supplies.
Comparative Evaluation Desk
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Therapeutic massage Sorts | Swedish, Deep Tissue, Prenatal, Sizzling Stone, Sports activities | Swedish, Deep Tissue, Thai, Sizzling Stone | Deep Tissue, Set off Level, Cupping, Sports activities |
| Pricing | Aggressive, with various packages for various durations | Greater-end pricing, specializing in premium companies | Funds-friendly, emphasizing quantity reductions |
| Location | Downtown Portland, excessive foot site visitors space | Downtown Portland, however with a much less seen location | Downtown Portland, with restricted accessibility |
Potential Market Share
Estimating Paradise Therapeutic massage’s potential market share requires cautious consideration of the general market measurement and the target market. The aggressive panorama, in addition to the distinctive choices of Paradise Therapeutic massage, performs a major function in predicting its share of the market. Analyzing historic information, present market tendencies, and projected progress can help in figuring out potential market share. Success will depend upon components reminiscent of efficient advertising and marketing, constant high-quality companies, and a robust buyer base.
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Consumer Expertise
Delivering a superior consumer expertise is paramount for the success of Paradise Therapeutic massage Downtown Portland. A seamless and pleasurable journey from reserving to aftercare fosters loyalty and optimistic word-of-mouth referrals. This part Artikels the essential components of the consumer expertise, specializing in employees {qualifications}, suggestions mechanisms, potential ache factors, and retention methods.
Reserving Course of and Onboarding
The reserving course of must be intuitive and environment friendly, providing a number of choices for scheduling, together with on-line portals and cellphone calls. Clear communication concerning therapeutic massage sorts, therapist availability, and pricing is important. Upon arrival, a welcoming environment and personalised greeting improve the consumer expertise. Properly-defined procedures for preliminary consumption and session are important for guaranteeing consumer consolation and security.
Therapist {Qualifications} and Expertise
A talented and skilled therapeutic massage therapist group immediately impacts consumer satisfaction. Detailed profiles of therapists, highlighting their {qualifications}, specializations, and expertise, are useful. Clear communication concerning the therapist’s background and experience builds belief. Common skilled growth alternatives for therapists display a dedication to excellence and ability enhancement.
Consumer Suggestions and Insights
A structured consumer suggestions system is essential for steady enchancment. A brief, simply accomplished survey after every session, capturing key areas reminiscent of therapeutic massage high quality, therapist communication, and total satisfaction, is really useful. Common evaluation of suggestions information helps determine tendencies and areas needing consideration. This data-driven method allows the enterprise to proactively handle consumer issues and improve the general expertise.
Instance questions would possibly embody: “How would you charge the cleanliness of the ability?” or “How successfully did the therapist talk your wants?” or “Was the therapist attentive to your issues?”
Potential Ache Factors within the Consumer Journey
Potential ache factors within the consumer journey must be recognized and addressed. Elements reminiscent of wait occasions, scheduling difficulties, communication breakdowns, and inconsistencies in service high quality can negatively impression the consumer expertise. Proactive measures reminiscent of environment friendly scheduling techniques, clear communication protocols, and constant high quality management are important to mitigate these potential points. For instance, if wait occasions are constantly excessive, examine the scheduling course of or think about further therapists.
Consumer Retention Methods
Constructing consumer loyalty is important for long-term success. Loyalty packages, particular provides, and unique reductions encourage repeat bookings. Customized communication, reminiscent of e mail newsletters or textual content message reminders, can nurture consumer relationships. Distinctive service, tailor-made to particular person wants, fosters a way of group and strengthens consumer bonds. Monitoring consumer preferences and tailoring companies accordingly can improve satisfaction and retention.
Examples may embody recommending particular therapeutic massage sorts based mostly on earlier periods or sending birthday messages.
Advertising and marketing Methods
Attracting shoppers to a luxurious therapeutic massage enterprise requires a multi-faceted method. A powerful on-line presence, coupled with focused advertising and marketing campaigns and a dedication to consumer expertise, is essential for fulfillment. This part particulars efficient methods to realize this.Efficient advertising and marketing methods for attracting shoppers to a luxurious therapeutic massage enterprise contain a mixture of on-line and offline techniques. Understanding the target market and tailoring the messaging accordingly is paramount.
Leveraging digital advertising and marketing channels permits for exact concentrating on and measurable outcomes, whereas sustaining a robust model id throughout all platforms is important.
On-line Advertising and marketing Channels
Constructing a sturdy on-line presence is significant for reaching potential shoppers. Leveraging quite a lot of digital advertising and marketing channels permits for better attain and engagement. Contemplate the next methods:
- Search Engine Optimization (): Optimizing the web site and content material for related s helps enhance natural search visibility. This will increase the chance of attracting potential shoppers trying to find therapeutic massage companies within the space. A complete technique, incorporating location-based s, is important. For instance, concentrating on s like “therapeutic massage downtown Portland,” “luxurious therapeutic massage Portland,” or “{couples} therapeutic massage Portland” will improve visibility to these actively trying to find these companies.
- Pay-Per-Click on (PPC) Promoting: Focused PPC campaigns on platforms like Google Adverts can drive speedy site visitors to the web site. By bidding on related s, companies can seem on the high of search outcomes and entice shoppers actively looking for therapeutic massage companies.
- Social Media Advertising and marketing: Platforms like Instagram, Fb, and doubtlessly TikTok can be utilized to have interaction with potential shoppers. Sharing high-quality photos and movies of the therapeutic massage expertise, consumer testimonials, and particular provides can entice and retain prospects. Constant posting and engagement with followers is vital.
- Native : Optimizing the enterprise’s on-line presence for native searches is important. This contains guaranteeing correct enterprise listings on Google My Enterprise, Yelp, and different related platforms. Correct info, optimistic evaluations, and common posting on these platforms enhance native search rankings and consumer acquisition.
Sustaining a Constructive On-line Presence
A optimistic on-line presence is essential for attracting and retaining shoppers. This includes actively managing on-line evaluations, responding promptly to inquiries, and constantly sustaining an expert picture.
- On-line Critiques Administration: Encourage shoppers to depart evaluations on platforms like Google, Yelp, and Therapeutic massage Envy. Responding to evaluations, each optimistic and damaging, demonstrates a dedication to customer support. Addressing damaging suggestions constructively can flip a damaging expertise right into a optimistic one, showcasing the enterprise’s dedication to buyer satisfaction.
- Immediate Buyer Service: Responding promptly to consumer inquiries, whether or not through e mail, cellphone, or social media, is significant. This builds belief and fosters a way of professionalism. Efficient communication channels guarantee clean interactions and set up a optimistic model picture.
- Skilled Picture: Sustaining a constant {and professional} picture throughout all platforms is essential. This contains utilizing high-quality photographs and movies, guaranteeing web site design is user-friendly, and sustaining a constant model voice throughout all communication channels. Excessive-quality photos and movies can showcase the ambiance of the spa and spotlight the companies provided.
Growing Model Consciousness
Methods to extend model consciousness are important for reaching long-term success. A powerful model id, coupled with focused advertising and marketing campaigns, is essential for driving consumer acquisition and sustaining buyer loyalty.
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- Focused Promoting Campaigns: Promoting campaigns must be tailor-made to the particular wants and pursuits of the target market. This might embody promotions, reductions, or particular provides, designed to draw new shoppers whereas rewarding current ones. Utilizing focused promoting to showcase the spa’s distinctive promoting factors might help entice prospects all in favour of particular therapeutic massage sorts.
- Public Relations: Constructing relationships with native media shops can generate optimistic publicity and lift model consciousness. Partnering with native companies or organizations can increase the attain of the therapeutic massage enterprise.
- Referral Applications: Implementing a referral program can encourage current shoppers to refer family and friends. Rewarding referrals can incentivize word-of-mouth advertising and marketing, a strong driver of consumer acquisition.
Location and Accessibility
Paradise Therapeutic massage Downtown Portland’s strategic location is essential for attracting shoppers and maximizing visibility. Its accessibility, together with proximity to transportation hubs and ease of navigation, immediately impacts buyer comfort and finally, patronage. Understanding how Paradise Therapeutic massage’s location compares to opponents supplies worthwhile insights into market positioning and potential progress alternatives.
Location Description
Paradise Therapeutic massage Downtown Portland is located in a heavy-traffic space, guaranteeing visibility from the road. This outstanding location capitalizes on the foot site visitors attribute of the downtown core. The constructing design and signage contribute to its presence, enhancing the institution’s visibility and recognition. The realm’s demographics and enterprise focus additional contribute to the general enchantment and accessibility of the placement.
Accessibility and Instructions
Discovering Paradise Therapeutic massage is simple. Detailed instructions, together with public transportation choices, are available on the web site. Particular directions to navigate from close by transit stations or main roadways are supplied, permitting shoppers to simply attain the therapeutic massage parlor. A map built-in into the web site, clearly marking the placement, facilitates simple navigation. A user-friendly interface ensures clear and concise instructions for purchasers.
Parking Availability
Restricted avenue parking is offered within the speedy neighborhood. Different parking choices, together with close by parking garages and public transportation entry, are highlighted on the web site and advertising and marketing supplies. Prospects can simply discover details about parking garages by way of a easy search, making the complete course of handy. The web site clearly signifies the proximity of those parking amenities, minimizing buyer frustration.
Comparability to Opponents
| Function | Paradise Therapeutic massage | Competitor 1 | Competitor 2 |
|---|---|---|---|
| Proximity to Transportation | Wonderful; inside a brief stroll of a number of bus stops and a prepare station. | Good; accessible by bus however requires an extended stroll. | Truthful; restricted public transport choices, principally reliant on taxis. |
| Visibility from Road | Excessive; outstanding storefront with clear signage. | Average; signage is seen however not as outstanding as Paradise Therapeutic massage. | Low; tucked away in a much less seen location. |
| Parking Availability | Restricted avenue parking, easy accessibility to close by garages. | Restricted avenue parking, restricted close by parking garages. | Tough; minimal avenue parking, no close by garages. |
Significance of Accessibility
Accessibility performs a pivotal function in a enterprise’s success, particularly within the service sector. Handy location and easy accessibility to transportation choices immediately correlate with elevated buyer foot site visitors and finally, larger income potential. Constructive consumer experiences stem from seamless accessibility and parking availability. Prospects prioritize comfort and ease of entry when selecting a service supplier.
Visible Illustration
Paradise Therapeutic massage Downtown Portland prioritizes a tranquil and alluring environment, essential for a calming and rejuvenating expertise. The visible design is rigorously curated to evoke a way of calm and class, aligning with the model’s dedication to premium service. This detailed overview will discover the particular aesthetic selections and their impression on the general buyer expertise.
Inside Design
The inside design of Paradise Therapeutic massage Downtown Portland emphasizes a up to date aesthetic infused with pure components. Tender, muted shade palettes and strategically positioned lighting create a soothing ambiance. The house is thoughtfully designed to reduce distractions, permitting shoppers to totally immerse themselves within the therapeutic massage expertise. The format prioritizes privateness and luxury, creating a way of seclusion for every consumer.
Ambiance and Décor
The ambiance of Paradise Therapeutic massage is meticulously crafted to be calming and splendid. The décor blends pure components, like wooden accents and woven textures, with smooth, trendy traces. This creates a visually interesting distinction that’s each inviting and complicated. Pure mild is maximized to create a brighter and extra welcoming house. Mild, ambient music is used to additional improve the enjoyable environment.
Colours and Supplies
The colour palette leans in direction of delicate, impartial tones, reminiscent of heat beige, delicate greys, and muted greens. These colours promote leisure and a way of calm. Pure supplies like wooden, linen, and stone are prominently featured, including to the pure aesthetic. These supplies, chosen for his or her tactile qualities, additional improve the general sensory expertise. The usage of heat lighting accentuates the colours and textures, making a welcoming and alluring atmosphere.
Aesthetic Decisions
Cautious consideration has been given to the association of furnishings, the location of art work, and the general circulate of the house. The format prioritizes consumer privateness and luxury, creating a way of seclusion for every particular person. Art work, if current, is rigorously chosen to enhance the general theme and never overwhelm the sense of calm.
Model Id Help
The visible components of Paradise Therapeutic massage Downtown Portland immediately help the model id. The calm and complicated design aesthetic conveys a way of premium service and high-quality care. The cautious choice of colours, supplies, and décor creates a cohesive and memorable expertise for every consumer, reinforcing the model’s dedication to a calming and rejuvenating environment. The visible components work collectively to create a robust first impression and reinforce the model’s picture as a premium therapeutic massage expertise.
Companies and Facilities
Paradise Therapeutic massage Downtown Portland provides a complete vary of companies designed to rejuvenate and revitalize shoppers. The main focus is on offering a high-quality expertise that goes past primary therapeutic massage remedy, incorporating holistic wellness ideas. This detailed breakdown of companies, packages, and facilities will assist potential shoppers perceive the depth and breadth of choices out there.The standard of companies and merchandise at Paradise Therapeutic massage is paramount.
From the choice of aromatherapy oils to the expert arms of the therapeutic massage therapists, every ingredient is rigorously curated to create a really distinctive expertise. The dedication to high quality extends to the complete environment, guaranteeing a calming and therapeutic atmosphere for each consumer.
Therapeutic massage Sorts
Paradise Therapeutic massage provides quite a lot of therapeutic massage modalities, catering to totally different wants and preferences. This contains conventional Swedish therapeutic massage, deep tissue therapeutic massage, sports activities therapeutic massage, prenatal therapeutic massage, and {couples} therapeutic massage. Every therapeutic massage sort is tailor-made to deal with particular issues, using totally different strain and strategies to realize optimum outcomes.
Spa Therapies
Past therapeutic massage, Paradise Therapeutic massage supplies a variety of luxurious spa remedies to boost the general wellness expertise. These embody facials, physique wraps, aromatherapy remedies, and sizzling stone massages. The spa remedies are designed to advertise leisure, enhance pores and skin well being, and supply a holistic method to well-being.
Facilities
Paradise Therapeutic massage supplies a calming and welcoming environment. The facilities embody a cushty ready space, a serene therapeutic massage room, and personal altering rooms. Further facilities reminiscent of natural tea, contemporary fruit, and a tranquil atmosphere contribute to the general expertise. This holistic method goals to create a haven of leisure and rejuvenation for every customer.
Packages
Quite a lot of packages can be found to swimsuit numerous wants and budgets. These packages mix totally different therapeutic massage sorts, spa remedies, and add-ons. A “{Couples} Retreat” bundle, for example, may embody a {couples} therapeutic massage, a facial therapy, and aromatherapy, providing an opulent expertise for 2. One other bundle, “The Deep Tissue De-stresser”, focuses on intense leisure and deep muscle aid.
These packages supply personalised experiences tailor-made to particular wants and preferences.
Particular Gives and Promotions
Paradise Therapeutic massage continuously provides particular promotions and reductions. These can embody introductory provides for brand new shoppers, reductions for {couples}, or month-to-month specials on explicit remedies. Staying knowledgeable about these promotions can considerably improve the worth proposition for shoppers. Often checking the web site and social media channels will be sure that you don’t miss out on these alternatives.
For instance, a “New Consumer Particular” would possibly supply a 20% low cost on their first go to.
Future Development Alternatives
Paradise Therapeutic massage Downtown Portland, with its established presence, can capitalize on a variety of progress alternatives. These alternatives leverage current strengths whereas addressing potential market gaps and evolving shopper wants. Strategic planning, specializing in each inside enhancements and exterior growth, is essential for reaching sustainable and important progress.
Enlargement into New Service Choices
The therapeutic massage remedy business is dynamic, with rising tendencies and evolving consumer preferences. Including specialised remedies, reminiscent of {couples} massages, prenatal massages, or sports activities massages, can broaden the enchantment and entice a wider clientele. Contemplate incorporating aromatherapy or different complementary therapies to raise the consumer expertise. Moreover, the combination of revolutionary strategies, reminiscent of cupping or Gua Sha, can create a aggressive edge.
Exploring Strategic Partnerships
Collaboration with native companies, reminiscent of gyms, yoga studios, or wellness facilities, can increase attain and generate new buyer site visitors. Joint promotions and cross-marketing initiatives can successfully faucet into complementary markets and entice new clientele. A partnership with an area medical health insurance supplier may additional improve the accessibility of companies for a broader inhabitants.
Enhancing the Consumer Expertise Via Know-how
Leveraging expertise to boost the consumer expertise can considerably impression buyer satisfaction and loyalty. Implementing on-line reserving techniques, providing cellular cost choices, and integrating buyer suggestions instruments can streamline operations and enhance consumer engagement. Using social media platforms to showcase the therapeutic massage therapists’ experience and spotlight particular promotions also can increase model consciousness. Contemplate creating a loyalty program to reward repeat prospects and encourage ongoing engagement.
Investing in Worker Coaching and Growth
Investing within the coaching and growth of therapeutic massage therapists is paramount for offering high-quality companies. Providing persevering with training alternatives {and professional} growth workshops can improve the talents and information of the therapists, leading to improved consumer outcomes. Sustaining a optimistic and supportive work atmosphere can also be important for workers retention and motivation.
Analyzing Market Traits and Adapting to Shifts
Market analysis must be an ongoing course of to know and adapt to altering tendencies within the wellness business. Figuring out rising tendencies, such because the rising demand for aware and holistic wellness practices, can inform the event of recent companies and merchandise. It will be sure that Paradise Therapeutic massage stays related and aggressive in a dynamic market.
Geographic Enlargement and Location Technique
Exploring new, strategically situated areas within the metropolis or doubtlessly even close by suburbs may increase market attain and entice new shoppers. A complete evaluation of potential places, contemplating components like demographics, competitors, and accessibility, is essential for optimum success. Contemplate analyzing the demographics of potential places and tailoring advertising and marketing methods to particular goal audiences in these areas.
Using Information Analytics for Development
Using information analytics to trace efficiency metrics and consumer suggestions can present worthwhile insights for enchancment. Analyzing reserving patterns, consumer preferences, and repair utilization can inform selections on service choices and advertising and marketing methods. Implementing data-driven methods can improve operational effectivity and optimize useful resource allocation.
Closing Conclusion
Paradise Therapeutic massage Downtown Portland presents a compelling alternative to excel within the aggressive Portland therapeutic massage market. By understanding the goal demographic, refining the consumer expertise, and implementing efficient advertising and marketing methods, Paradise can obtain sustained success and solidify its place as a premier vacation spot for leisure and well-being. The long run appears promising for this city sanctuary, promising a continued journey of outstanding service and unparalleled consumer satisfaction.
FAQ Useful resource: Paradise Therapeutic massage Downtown Portland
What are the totally different therapeutic massage sorts provided at Paradise Therapeutic massage?
Paradise provides a various vary of massages, together with Swedish, deep tissue, aromatherapy, and sizzling stone. Additional particulars on particular strategies and their advantages can be found on their web site and inside the therapeutic massage menus.
What are the working hours of Paradise Therapeutic massage?
Particular working hours can be found on the enterprise web site, social media pages, or by contacting Paradise Therapeutic massage immediately. Their hours might differ, so it’s best to verify with the enterprise.
Does Paradise Therapeutic massage supply any reductions or particular promotions?
Paradise Therapeutic massage might periodically supply particular promotions, reminiscent of introductory reductions or bundle offers. Verify their web site or social media for the most recent bulletins and provides.
How can I ebook an appointment at Paradise Therapeutic massage?
Reserving appointments will be performed on-line by way of their web site or through cellphone. Particular directions and phone info will be discovered on their web site.
